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Lynn Hood, Top Kernel with Crackerjack Marketing, is our guest host for today’s program.
Ellen Adair Wyche/Womenetics 
Womenetics co-founder and Vice President of Programs, Ellen Adair Wyche, has always been motivated by the unique qualities of women in business, and it is her passion to develop a global platform to enhance women’s leadership. Driven by the belief that women’s full engagement is an imperative for economic prosperity and positive change, Womenetics’ mission is to develop, support and inspire female leaders to create an impact larger than individual efforts as they improve and enhance a company’s productivity and bottom line. The company is a certified B-Corp, recognized for its positive social impact in empowering and elevating women through programs, leadership development, business training, and compelling editorial content distributed across multiple live events and online.
Wyche joins Results Matter Radio Show to talk about creating shared value, a cutting-edge business strategy that Womenetics is exploring at their annual Global Women’s Initiative on September 25th at the Georgia Aquarium. Creating shared value, the disruptive business strategy of the 21st Century, weaves social needs into a better business bottom line. Womenetics’ focus will center on how companies can better utilize the talents of women to accelerate the benefits derived from shared value in order to help produce long-term solutions, recognizing the unique ways women are impacted by and can impact the world’s problems. Implementing creating shared value requires a blend of innovation, creativity, and willingness to accept risk. Each of these topics align with the current topics Womenetics educates aspiring female leaders through their online content and development events.
Mike Young/Web.com 
Mike Young is the Vice President of Marketing for Web.com, overseeing the Small Business Forum. Web.com, a leading provider of Internet services and online marketing solutions for small businesses, will host a free, interactive Small Business Forum designed to help Atlanta-area small business owners learn how to successfully increase visibility and market themselves online. The Small Business Forum will take place on Friday, September 20, 2013, from 7:30-10 a.m. EDT at East Lake Country Club in Atlanta.
Through Web.com’s agreement with the PGA TOUR and as umbrella sponsor of the Web.com Tour, Web.com developed the Small Business Forum as a benefit to small business owners in communities across the country. Key areas for discussion will include:
- What are the elements of a great website?
- How do I increase traffic to my website and to my business?
- Is my website “working” for my business?
- How do I market my business on Google, Facebook and Twitter?
To sign up for the Forum, please visit http://sbfatlanta.eventbrite.com/.
David Hoff/Cloud Sherpas 
David Hoff is a CTO and a co-founder of Cloud Sherpas. Cloud Sherpas is the two-time Google Enterprise Partner of the Year for Google Apps, a Platinum salesforce.com partner and the first ServiceNow partner to reach Preferred partner status globally. As one of the world’s leading cloud services brokerages we’ve helped over 5,000 customers adopt, manage and enhance cloud solutions from Google, salesforce.com, ServiceNow and other leading cloud vendors.
